Beth Jones: The Fashionista With A Plan

The OC-based Stylist discusses life and the upcoming launch of her STYLIT! fashion planner

By

Shannon Finnerman September 2010

As an indication of the technology-driven society

we currently live in, I conduct my interview with

Orange County based Fashion Stylist and

entrepreneur Beth Jones, via Skype on a

Wednesday afternoon.

Although we are only separated by a 10 mile drive,

Beth who is in the midst of a hectic schedule filled

with pulling clothes for an upcoming Quicksilver

photo shoot, working with her private clients as

their personal stylist, and putting the finishing

touches on her new product called the

was lucky to get a few minutes to interview the

savvy blonde fashionista.

We begin our chat with a few minor technical

errors with our camera angles and microphone

volumes, but then flow right into a discussion

regarding her career, inspirations and specific

details about her innovative new

planner.

In terms of her own personal upbringing, Beth’s

roots are from a small island off of South Carolina,

where she spent her youth embracing her creative

spirit; constantly sketching and daydreaming of

designs. Her love of fashion and unique style has

always played an important role in her life and is

an innate aspect of her identity. In terms of

personal style icons, Beth has consistently looked

to editors of magazines along with a variety of

eclectic visual sources; “ I am very character

driven. I love Carrie Bradshaw, which in reality is

Patricia Field, and I love statement pieces. I like

everything I wear to be a bit over the top and glamourous.” This would

explain her impeccable sense of style and obsession with Vintage

clothing.

Although fashion styling is often deemed as a unique profession; Beth reveals, “My inspiration for my

career has always come from within. After studying abroad in London and moving to California, I

realized that my dream could become a reality. I had never thought that I could actually get paid to do

what I love.”

STYLIT!, ISTYLIT! fashion

Photo: Bjonesstyle.com

Beth reveals to me that she has a plethora of

legitimate motives for why she has chosen to stay in

Orange County; “ My priorities are my friends,

family, and husband. I love the people in my life . I

enjoy the balance of work and spending time with

loved ones.” Fortunately, her exclusive and distinct

business model targets a niche market do to the fact

that most fashion stylists are based in either LA or

New York.

The next big milestone in Beth’s career is the

upcoming October 7th, 2010 launch party for the

STYLIT!

be sold exclusively online via

, the handheld fashion planner, which will

http://wwww.bjonesstyle.com

The year- based planner is targeted towards the

fashion -forward individual who likes to be

organized and visualize their prospective outfits and

overall image. The first page is comprised of

personal style questions that will enable the user to

clearly determine what type of trends inspire them

and what style they hope to portray in their daily life.

They will then have the option to fill in inspiration

pages so that they can clearly envision what

specifically influences their lives.

The book is segmented into “Daily Plans” where

each day will have a sketch of the “STYLIT Girl”

silhouette to enable clients to physically draw out what types of

outfits they may want to wear on each specific day or help them plan ahead for a particular event. The

planner will also include unique segments such as; “Special Events”, “Must Haves”, “Jet Set” (outfits for

traveling) and “ Style Challenges”, which will encourage the user to take risks with their wardrobe.

What started out as a vision and an obscure idea has now become a reality that will ideally encourage

fashionistas everywhere to channel their creativity into an organized thought process.

As we wrap our interview and say our farewells, Beth coyly smiles as she envisions her

hands of real-world “Carrie Bradshaws” everywhere.

.STYLIT! in the

*If you would like more information on how you can attend the October 7, 2010 Launch Party please

contact Beth Jones at

beth@bjonesstyle.com.