Meet Walter Mendez

Walter Mendez is one of our very own Students in Fashion members. He is a very talented designer at California State University, Long Beach who hopes to one day run his own fashion business. Debuting his very own line in 2009 Walter has grown very passionate about his craft and is amongst America's brightest undiscovered stars.


Check out his website here and let us know what you think :)

Beth Jones: The Fashionista With A Plan

The OC-based Stylist discusses life and the upcoming launch of her STYLIT! fashion planner

By

Shannon Finnerman September 2010

As an indication of the technology-driven society

we currently live in, I conduct my interview with

Orange County based Fashion Stylist and

entrepreneur Beth Jones, via Skype on a

Wednesday afternoon.

Although we are only separated by a 10 mile drive,

Beth who is in the midst of a hectic schedule filled

with pulling clothes for an upcoming Quicksilver

photo shoot, working with her private clients as

their personal stylist, and putting the finishing

touches on her new product called the

was lucky to get a few minutes to interview the

savvy blonde fashionista.

We begin our chat with a few minor technical

errors with our camera angles and microphone

volumes, but then flow right into a discussion

regarding her career, inspirations and specific

details about her innovative new

planner.

In terms of her own personal upbringing, Beth’s

roots are from a small island off of South Carolina,

where she spent her youth embracing her creative

spirit; constantly sketching and daydreaming of

designs. Her love of fashion and unique style has

always played an important role in her life and is

an innate aspect of her identity. In terms of

personal style icons, Beth has consistently looked

to editors of magazines along with a variety of

eclectic visual sources; “ I am very character

driven. I love Carrie Bradshaw, which in reality is

Patricia Field, and I love statement pieces. I like

everything I wear to be a bit over the top and glamourous.” This would

explain her impeccable sense of style and obsession with Vintage

clothing.

Although fashion styling is often deemed as a unique profession; Beth reveals, “My inspiration for my

career has always come from within. After studying abroad in London and moving to California, I

realized that my dream could become a reality. I had never thought that I could actually get paid to do

what I love.”

STYLIT!, ISTYLIT! fashion

Photo: Bjonesstyle.com

Beth reveals to me that she has a plethora of

legitimate motives for why she has chosen to stay in

Orange County; “ My priorities are my friends,

family, and husband. I love the people in my life . I

enjoy the balance of work and spending time with

loved ones.” Fortunately, her exclusive and distinct

business model targets a niche market do to the fact

that most fashion stylists are based in either LA or

New York.

The next big milestone in Beth’s career is the

upcoming October 7th, 2010 launch party for the

STYLIT!

be sold exclusively online via

, the handheld fashion planner, which will

http://wwww.bjonesstyle.com

The year- based planner is targeted towards the

fashion -forward individual who likes to be

organized and visualize their prospective outfits and

overall image. The first page is comprised of

personal style questions that will enable the user to

clearly determine what type of trends inspire them

and what style they hope to portray in their daily life.

They will then have the option to fill in inspiration

pages so that they can clearly envision what

specifically influences their lives.

The book is segmented into “Daily Plans” where

each day will have a sketch of the “STYLIT Girl”

silhouette to enable clients to physically draw out what types of

outfits they may want to wear on each specific day or help them plan ahead for a particular event. The

planner will also include unique segments such as; “Special Events”, “Must Haves”, “Jet Set” (outfits for

traveling) and “ Style Challenges”, which will encourage the user to take risks with their wardrobe.

What started out as a vision and an obscure idea has now become a reality that will ideally encourage

fashionistas everywhere to channel their creativity into an organized thought process.

As we wrap our interview and say our farewells, Beth coyly smiles as she envisions her

hands of real-world “Carrie Bradshaws” everywhere.

.STYLIT! in the

*If you would like more information on how you can attend the October 7, 2010 Launch Party please

contact Beth Jones at

beth@bjonesstyle.com.

Hey everyone,

Today in class I was lucky enough to come across a really inspiring website from my friend nicole.

LOOKBOOK.nu

Im sure some have already heard of the site, but its new to me and is so amazing.  Check it out.  And i will have other websites and inspiring photos to check out on later posts.

Also, this past friday i was fortunate enough to meet with the owner of OBEY Clothing, and he had some very interesting and refreshing things to say.  He made my outlook on the industry more real and made me that much more excited for whats to come in my future.  I will be going over the conversation at our next meeting, and will blog about it within the week. 

Dont forget:
if you are intersted in posting something on the blog, please feel free to contact any of the officers and we will give you the password.  This should be used as an open forum to share ideas of the industry, cool articles, exciting events, anything at all.  Utilize it as you please.

We also will be getting any officers contact list out by this Wednesdays meeting.

Have a lovely day.

Cassie Trunco

Internship Opportunities

Hello SIF,

 

I have a few internship opportunities that you should check out if you are interested, and i tried sending this to the entire club via email but it seems that not everyone recieved it.

 

Begining September 27th On Campus Interviews will beging.  I encourage you all to go to your beach link accounts and look at all of the internships being offered.  If you are not interested in finding an internship through the school I have a few others you can try.

 

Lauren Thini is a sales assistant for a contempary line that is desperate need of an intern.  It is a contempary line called The Line and Dot.  If you are interested contact her at lauren@thelineanddot.com

 

The Junkyard Showroom is a showroom located at the New Mart in LA. Our previous president had the plessure of interning at the showroom a few semesters ago, and said the experience was amazing.  If you are interested contact amanda@junkyardshowroom.com.

 

My good friend Ginny Wieland is looking for someone who is able to work 10 to 15 hours a week at her boutique in Lagua.  The job pays 10 dollars an hour and you are also able to get internship credit.  The boutique is called Aris (arisonthecoast.com/ 949 497 8300).  If you are interested email Ginny at ginw131@hotmail.com

 

These are just a few opportunities, and there will be more to come. If you have any questions call or email me.  Have a beautiful night loves.

 

Cassie Trunco

Email: ctrunco@yahoo.com

Cell: 909 717 0886

Co-President

Students in Fashion

First Meeting

Hey Guys and Gals!!
So our first meeting went well! I'm stoked we had such a massive turnout. Hope that all who were there for the first meeting of the semester enjoyed it and will return on September 22 for the 2nd official fall into fashion meeting!


For those of you that missed it, no need to worry there is a way for you to get all the information an much much more. Send an email to studentsinfashion@yahoo.com to let the officers know you are interested in being a part of the club this semester, that way we can send you all the deets!


I am really excited about the member kits CARDIGANS!!! Who doesn't love cardigans?! It's going to be $50 dollars (Due September 22 at the meeting. Last due date will be September 29 and anytime after October 6th requires a $5 late fee) for the member kit, but remember if you miss under 3 meetings, attend 3 socials, 3 events, and 3 fundraisers you can become an active member and save you some moolah on next semester's application!


As for the cardigans we are have a CONTEST to design the new SIF logo. We need something new, creative, and fun that you think exemplifies fashion and clearly says Students In Fashion (so those not as cool as us, can know who we are!!) The latest you can submit your artwork is September 29th in the Students in Fashion box in the FCS office or shoot us an email. The winner gets a FREE member kit. Now, who doesn't love free stuff.


Well hope you all have been keeping up with the amazing new looks of Spring 2011 during New York's Fashion Week. If not, check out Style.com or the Mercedes Benz Fashion Week website too see some awesome collections. 
Hope to see all of your beautiful faces new week in FCS 011 at 12:30...Have a fashion filled weekend
Peace and Love,
your SIF social coordinator 
Clarrissa <3

Meet The Officers

Introducing the new Students in Fashion officers for the academic year of 2010-2011

From Left to Right: Michelle Rahim (Fund Raising Chair), Basil Malicsi (Treasurer), Ana Rosales (Officers Assistant), Michelle Sampson (Events Coordinator), Andrea Medina (Co-President), Cassie Trunco (Co-President), Sean O'Dwyer (Secretary), Clarrissa Steward (Social Events Coordinator), and Hien Phan (Historian)

Fall into Fashion

Hello Cal State Long Beach fashionistas!
Hope your first few weeks of the fall semester have been going swell. We the officers of Students in Fashion, would like to welcome you to our new up and running blog. Here you can get updates about our events, meetings, and other happenings in LA's fashion industry. Week of Welcome was amazing, we had a very big turn out of new sign ups and look forward to seeing you at at the first meeting, next wednesday September 15th at 12:30-1:30pm. Keep your eyes peeled for the update of where the meeting room will be.  Check out some of the pictures from week of welcome and previous SIF events on our Facebook page and make sure to add us there as well. http://www.facebook.com/group.php?gid=145640173289&ref=ts


Thanks again everyone and have a fun fashion filled weekend!
-Your SIF Officers